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4 learning modules, in 60 minutes


1.Why Employer Branding Online is so important?

HR = Marketing. To recruit the right talent fast, it is important to create an employer brand that your ideal future employee feels attracted to and wants to belong to. In this masterclass you will learn why online reputation and building a strong employer brand are so important and how you, as a HR professional, can shape your company's employer brand online without the help of your marketing team.

2. Improve your online presence and build your business case

To attract the right employees, you need to be visible! We give you tips & tricks how and where you need to be visible to reach your ideal future employee and internally build your business case for change! Because without a proper return on investment, it's impossible to convince your manager!

3. Tools for your actionplan

By the end of this masterclass you will have everything: the knowledge AND a concrete action plan. No vague upgrades or having to look for the next steps yourself. The ready-to-use checklist is applicable to all companies and allows you to start right away!

4. Best practices

Our years of experience and research have ensured that we know exactly what works and what doesn't. This masterclass is full of examples that can inspire you and help you to make the right choices for your company. Isn't it great that you don't have to figure it all out yourself, but have access to the key elements - the summary straightaway?.

Interactive and unique content

We understand better than anyone that you don't want to watch endless videos and texts to get to the core. That is why this masterclass has been set up interactively and mobile-first, so that you learn as quickly as possible with fun exercises in betweento put it into practice!

Certified Employer Branding Online Expert!

At the end of the masterclass you will receive an official certificate for your participation and you can use it on LinkedIn to enrich your profile! This way everyone can see that you have developed these unique HR skills and are a HR ChangeMaker..
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