Where is your company in the HR evolution (Darwin Style)?
26 oktober 2021 

Where is your company in the HR evolution (Darwin Style)?

HR innovation is necessary to become and remain competitive. Yet the majority of companies do not seem to embrace this idea. Why not?

A few weeks ago I initiated a few HR ChangeMakers events. I had found a company to sponsor the events, invited thirty prominent and successful CHROs from various multinationals, and facilitated the workshops. How can we help to innovate HR?. How can I help? 

HR No Brainers

In the past year, I noticed in my coaching practice that in the majority of organizations the HR leaders and their teams still deal with topics, systems, and methods that I thought every company had already implemented years ago. For example, there are still organizations that do not have a central HR system or that still do not have onboarding tools. Unfortunately the HR leaders of these companies often still have to convince the management team of the return on investment of what I believe to be absolute HR no brainers, such as a referral program.

In order to remain competitive in the current labor market, the transformation from outdated HR practices to modern employership is not a nice to have, but an absolute must.

In addition, a continuous HR evolution in the field of work culture, working environment, leadership, HR methodologies, HR technology landscape, etc., is necessary for a company to become a love brand. Loved by both; the customer and the employee. Everyone knows that by now, right? Unfortunately, the opposite turns out to be true.

The HR Darwin Evolution Model 

I also noticed that within our community there are still plenty of senior HR executives who struggle every day to gain internal support for “new” HR initiatives. The same initiatives that were implemented in successful companies years ago, where they are considered the minimum standard. 

In these companies, HR is often leading the strategic discussions and overseeing the workflows around “The future of Work”. I decided to ask CHROs and HR suppliers with a successful track record what exactly they have done to get HR to the right level in their organization and what lessons they can share about innovating HR. 

One of the things I wanted to align on were the typical HR topics that characterize a certain period in time and design a visual as a tool.  Using the simple overview, HR professionals around the world can immediately recognize in which phase of HR development an organization – a kind of ‘Darwin HR evolution model’. The model helps you explain to your HR team and CEO what next steps can be taken in the further development of the HR organization in order to take people & culture to the next level. It can help HR leaders with drafting the HR strategic plan, creating a sense of urgency, and with building a business case for extra investment.

The Christmas Turkey

Innovating HR is really necessary to become and remain competitive. How come it seems that only the successful multinationals and scaleups do so, but the majority of companies are behind the curve? I asked 15 HR suppliers. One of the CEO’s had a response that stuck with me the most. “Talking to HR about innovation is like talking to a turkey about Christmas”…. Truth or dare, let’s put that turkey on the menu this year :-), 

Check out your company’s position using the HR Evolution model and let’s work together with our suppliers and the wider HR Community so we can evolve and progress. 


Be a Changemaker! Join the HR (r)evolution 🙂 #HRChangeMaker

The HR ChangeMaker model (below) is a “work in progress” and has been created with the aim of helping and inspiring the HR Community.
We do this by sharing best practices to enable internal HR evolution. Do you have input, feedback, and/or comments please send me a PM so your contributions help us to improve the model and have an immediate impact.


About the author
On a mission to help entrepreneurs, management teams, hr & marketing professionals to create companies we all love. Both customers & (ex) employees. Here to inspire, energise and support personal leadership (team) transformation and share expertise on how to create great customer and employee experiences that boost (online) popularity, create raving fans and beat the competition. In 2016 Anne was the winner of the CHRO Award of the year in the Netherlands. In 2017 she won the German Stevie Award for best HR Director Germany and in 2018, 2019 and 2020 Anne was responsible for Hunkemöller receiving the Top employer certification in both The Netherlands and Germany. ‍She passionately believes that great leaders power great people. Great people power great companies. Great companies deliver a great customer and employee experience. Everybody deserves a great leader and a great place to work! www.fantistics.eu www.annejaakke.com
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